It is a daunting task trying to gain the trust of potential new clients. Before you can expect clients to chuck their hard earned cash, the first thing you need to do is demonstrate your capacity to deliver on what your service or product promises. This is the first, most crucial step to a sales process. You can tell your potential clients that you are great at what you do and that you have numerous years of experience in the industry, which makes you better suited as compared to your competition, but all in all, that is just lip service.
The thing you should focus more on is to lure new business in cold, tangible proof, and one of the suitable ways to prove yours and your company’s worth is via generation of riveting case studies that record the positive impact your service or product has had on your existing clients. Here are five useful tips on how to generate a potent case study paper for your business to help you equip your prospects with the information they can rely on and trust.
- Product knowledge
It is important for the client to be well-versed with the logistics of your service or product. This is important in order to ensure that they have the precise knowledge of what you offer. Also, ensure you write about someone your potential customer can relate to for example if it is someone in the automobile industry, then make your case study about accessories manufacturers and auto parts.
- Tell the story from beginning to end
People love reading a story. A great business study will let an individual to really get to know the client in the case study. It should include who the customer is and what they do, what were the customer’s goals and requirements, and how did you satisfy those requirements and meet their goals? Lastly, ensure to do a follow up with the client in the case study and update your case after a few months. This will show that your product or service has long-term benefits hence ensures long-term results, and not just helping out with immediate needs only.
- Easy-to-read Format
Huge chunks of text tend to scare people off no matter how informative and interesting it may be. Ensure to use good content formatting elements like you would with copywriting, blog posts and articles for your website. This includes images, headers, bolded and italicized text, and bulleted lists. This will not only provide great SEO value for your business case study page but also help your readers to navigate the most important parts of your case study and acquire a great notion of what your service of the product could do for them.
- Get your facts right
Some case studies state that they doubled traffic, leaving the potential client to wonder if it doubled from 100 to 200 or from 10,000 to 20,000 visits. Such cases present ambiguous meaning; therefore, it is important for your business case study to be very precise. So instead of using ambiguous text, present the real numbers with added real proof if possible. In this manner, the reader will be able to tell how much progress the customer made from the start to the present with your help. Moreover, providing picture proof will aid the potential client to envision what you can do for them, thereby making your case study even more powerful.
- Note down specific strategy
How did you manage to double the traffic? This is the part where you sell your service or product by simply noting what you did or used and how it led to the successful results. Don’t just write that, “Our online marketing service generated these results.” Instead, you should write, “it was a combination of two months dedication to social media campaign focused on Twitter and Facebook, and six months of link-building that resulted in the increase in rankings as well as brand exposure that generated these results.”
In order to reach the right case study participants, one is required to set up a stage for open and clear communication. This simply means that you need to determine a precise timeline and set expectations right from the start.